How To Create Your Sites SEO Foundation
How to Build Your Sites Ultimate SEO Foundation of Awesomeness?
This eBook will show you the steps needed so you can build your first Web 2.0 for your website’s SEO foundation, plus give you a list of many others to implement into your online brand as well. Building an SEO Foundation not only helps your online branding, but can also be powered up to create White-Hat high authority links to your websites SEO (search engine optimization).
Let’s note a few things before starting…
- There are a few affiliate links in this eBook
- All links will open a New Tab
- Make sure to check out the definitions (at the very bottom) of any words in “Magenta”
- Some of this eBook my not fully make sense to you, but that’s not a worry. We recommend doing two things – 1) Keep reading because the next parts may answer your question – or – 2) Feel free to join our Facebook Mastermind here and ask your questions there….. It’s HOT 🔥🔥🔥
Part #1 – Why An SEO Foundation Is So Important
One of the biggest problems I see with brand new sites and older sites is that they do not use all of the advantages of foundational links. These advantages would include the power of the links, online branding reputation and epicness of these free well-known Web 2.0 and Social Media properties.
This is one of the main problems that Dripfeed Nation wants to solve in the SEO world.
Because of this we have dedicated our Facebook Mastermind and our YouTube channel to help inform and solve problems such as this.
Again, these foundational link sites are free, most are well-known and some are even “Do-follow“.
Now, before we get into ultimate power side of it, I wanted to give you an example on the online branding aspects side. I will show you a search of what comes up when you search for our brand name right below:
Now why does this Foundation thing matter?
- First, most of your competitors won’t have search results that look like this for their name brand (especially if you’re a “local business“).
- Second, this can confuse customers on what business is yours if you have more of a generic name (like many local businesses do).
- Third, customers may not trust your business as much due to not being able to research your business on other platforms other than your site.
- Fourth, when using Web 2.0 properties they can help hide negative reviews towards your brand.
- Lastly, for the rankings/Google part of the equation, these help show trust in Google’s eye by showing that your website is becoming an online brand. Due to having these links, Google will reward your site with higher rankings overall and once you power these babies up (talked about in a later “part” below) you will be able to get a nice overall boost to your entire sites rankings.
Now, that we know the value of these, which ones should you build? How do you build them? How do you keep them looking legitimate so they don’t get shut down? And lastly, how in the heck do you power them up?
That’s it. Now that I gave you the reason why they are so important, just go Google search the rest and figure it out. Thanks for reading I really appreciate … WAIT you want me to explain some steps and actually answer these for you? Well all right, I live to serve 😂
Part #2 – What Are the Base Links That Every Sites SEO Foundation Needs?
There are a few “big ones” that are quite well-known but even though they are, many businesses websites still do not have them.
Here are a few of the top Social Media’s that every business needs some kind of business page on:
Here are a few of the top Web 2.0’s and below is free list in our Dropbox of even more!
Now with these, keep in mind that some of these Web 2.0’s do not have a place to create a website link (usually labeled “Website URL”, “Homepage” or “Your Blog” in the sites “settings” or “edit profile” section). You will want to use a long description that is at least 300 words or over, and a “branded link” to your site. When you place a link to your site, make the “anchor text” you use be your businesses brand name.
For example, i’ll use “Dripfeed Nation” as the anchor text with this link – Dripfeed Nation …. As you see when you hover your mouse over the text “Dripfeed Nation”, it should highlight and be clickable).
Just to be helpful, we also wanted to give you a free list of 40 Web 2.0’s that we always create for our customers when they order the Dripfeed Nation SEO Foundation Service. You can found the list with this link to our Dropbox.
Now you may be tempted to just create the “Do-follow links” to get some extra link BUT HOLD UP JUST ONE SECOND… The “No-follow links” are JUST AS IMPORTANT when coming to “Link Diversity” which takes us into Part #3…
Step #3 – Do-follow Vs. No-follow Links in SEO
If you did not know, there is some controversy in the world of SEO on if No-follow links are needed, worth it, or even do anything for your website.
To put that controversy to rest (and remember, you can have your own opinion on this but this is our understanding that’s been proven by tons of SEO’s)…. Yes, they are definitely needed!!
Now, on the flip side of that, these No-follow links are not needed in extreme amounts but a couple will keep your websites SEO foundation looking natural in Google’s eyes.
Before anything else though, let’s quickly define these in a simple way for you:
→ Do-follow links defined: They let the most “Link Juice/Power/or Metrics” (good or bad) flow through it when linking out to your website
→ No-follow links defined: They block almost all (sometimes a small amount goes through) the “Link Juice/Power/or Metrics” from going to the website being linked to
Since there is not a lot to explain about No-follow vs. Do-follow links, I wanted to show you how to find out if a link is Do-follow or not. For this example I will use Dripfeed Nation’s Tumblr Do-follow link and compare it to a No-follow link to our site on our Facebook page right below:
You will see that the image on the top is showing that Tumblr has a redirected do-follow link and on the bottom is Facebook’s no-follow link.
To find this code – Right click on the any link, then click on “inspect” at the bottom
Do not worry about all the code, you are only looking to see if it is a No-follow link or not which would show something like “rel=”nofollow”” or “rel=”noopener nofollow””.
Now, another thing I can tell you is that it does not matter if the link is a Do-follow or a No-follow if your profile gets shut down. How do you decrease the chances of this happening? The answer to that question lies below my young padawan… (I really hope you get the “Star Wars” reference, but hey, if you don’t then I don’t really understand but i’ll still throw a smiley face here to show you that it’s okay 😃)
Part #4 – How to Make You Foundation’s Profiles Look Legitimate
To start, we want to make sure our profiles look as legitimate as possible to get the most out of your SEO foundation. The best ways to accomplish this is by fully completing the set-up of your profiles or at least filling out as much information as you can within your “settings” or “edit profile” section. You will also want to have some kind of activity on the Web 2.0 or Social Media. This can be a single 300+ word post about your business or a quickly created project. For example, with the “slides.com” Web 2.0, you can create a quick project of around 2 slides with images that are related to your business and give it a name. You do not have to complete it or make it into something that makes sense, because just having the project on your profile shows that there is some kind of activity.
Let’s break it down a little more though by going through the main points using Tumblr as an example:
- A separate email – Before creating my Web 2.0’s, I always create a second email to use to create them. Unless I am actually using the Web 2.0 in my business, there is no need to directly get all of the email notifications from every single Web 2.0 I create. Also, I do this to allow the Web 2.0 platforms to send me the updates as if I was actually interested in using the site.
- The Username – When choosing a username for a Web 2.0 such as Tumblr, the username will be your URL. Keep in mind that some Web 2.0’s will have you go into your “settings” and manually change your custom URL. Use your brand name, a keyword based in your niche, or a combination of both. The best practice is to have a variation of these, but when in doubt just use your brand name.
- Have your logo or face! – This is an obvious one right… but I can not tell you the number of times that I have seen businesses with absolutely NOTHING as their “Avatar”. If you do not have a logo or do not want to make one yourself then check out this service on the Legiit marketplace which is what I recommend and have used.
- Your Web 2.0’s cover image – Again, this is obvious and it is so simple but, so few do it. Not trying to sound mean, but I want to see your business and others prosper. Now, of course a cover image is not anything crazy but still, it just makes your business more trustworthy and can become an asset in selling your products or services. Check out canva.com to create one. In your account use these steps below:
– under the “Choose a Design” > click “More…” on the right side of the screen
– scroll down to “Social Media & Email Headers” > then find the platform you need. They don’t have all platforms, but most platforms will optimize the images for you. If you need to resize or edit it yourself then check out befunky.com to edit and resize it.If you don’t want to take the time making a cover image then i’d say to outsource it to someone like this on the Legiit marketplace.
- Title and Description – Your title is usually just your businesses name and this is recommended. You can add a keyword to it but remember it’s better to have it make sense. You want it to look natural so it will have less of a chance of getting shut down for any reason. Like most descriptions, explain a little about your company. If you can throw a keyword or two in there it makes it best for optimization reasons. Again, if using the keywords in your description does not sound legitimate or make sense then do not worry about using them.
- Getting a link to your website from this Web 2.0 and creating it’s first content – It is up to you on the content you use for the Web 2.0 site. If you are planning to use Tumblr or any of the other Web 2.0’s in your business rather as a blog or to create extra links to your inner pages. Then it would be best to either write your own unique content (at least 300+ words for each article) or get some made that is SEO friendly like these right here.Now, if you plan for your first visit to the Web 2.0, to be your last visit as well, then it may just be cheaper and easier to make a quick and easy article yourself. Now, don’t worry, you won’t have to write it yourself, I would say to use a site like “ezinearticles.com” to find an article related to your niche. Highlight, right click and copy the article, then head over to a site like “spinbot.com” and paste the article. Before hitting the “GO” button, be sure to go to the end of the article and remove the whole “Article source” part (Unless you feel the need to keep it… The whole point in spinning it, is to not have it show up as duplicate content to Google, therefore after spinning it, it’s no longer the actual article. But again, it’s up to you 😃
Now, before adding your first article on your Tumblr, check out Part #5 which is next!
Part #5 – A Few Ways to Get the Most SEO Value Out of Your Web 2.0’s & Social Media Foundation (Rather than just a profile link)
Let’s create another list of “fun numbers” for this one too [Same Tumblr example by the way]:
- Relevant URL’s – While creating your Web 2.0’s and/or Social Media’s, include keywords in a few of your URL’s (for example: make your Tumblr URL [username] be something like “[yourbrandname]kansaschriopractor”… So for us it’d be something like “dripfeednationsocialsignals.tumblr.com”, by doing this, it will create extra “relevance“.
- Using Tumblr as an extra blog – Many Web 2.0’s are much more than just a profile link. Like I said before, Tumblr for example gives Do-Follow links and therefore can be used as high authority “White-Hat” back linking castle. Now, of course it’s not going to give you the same ranking power as PBN’s or Guest Posts but it still can be used as an extra boost, especially when it’s powered up like in the picture below with a few other Web 2.0’s as well.
- Syndication of Tumblr posts (and other Web 2.0’s) – Syndication in simple terms is sharing a post or video created on one platform onto another Web 2.0 or Social Media. What this does is gives your posts or videos a bit of extra power, helps them index faster and shows Google that it’s being shared via high authority sites which helps with it’s trust value. Awesomely enough, the process of sharing can be automated onto the Web 2.0 and Social Media’s that allow this automation. Automated syndication can be done through a free tool called “ifttt.com“. The set-up of syndication is not to hard once you get it (check out this video here for a walk-through on doing it yourself) but it can be time consuming. So, I usually just use this guy right here to do all mine for me (For my important sites I grab the highest package and for my affiliate sites and such I just grab the middle package).
- Here comes the SEO power – The Tumblr site is literally a free high authority site that give you Do-follow links! There are very few other high authority Web 2.0’s that do this, so why the hell not use it to help you rank!? We talked on the very basic parts of super powering your Web 2.0’s but there is more! Full syndication, GSA links and a few drip feed Social Signals, here we come…
Part #6 – The SEO Power Came, but Where and How Do I Use It?
Once again, we are using the Tumblr example of awesomeness for this part as well.
Like at the end of the last section, we are going to check out a combination syndication, GSA links and a few drip feed Social Signals. First we have to bring some simple definitions to the table for you.
—> Drip feed social signals: Social Signals can range from a combination of Likes on a post, someone shares your post, a repost and/or a few others. Drip feeding them is more natural than a blast in most scenarios and due to these being Web 2/0’s (not your actual site), getting a small amount (around 600 would be fine).
—> GSA links: The “GSA” are not the actual type of links, it’s actually the name of an automated back-link builder called “GSA Search Engine Ranker”. These links can come from a combination of blog comments, forum posts, wiki and others. With the mix of different link types and there also being a mix of No-follow and Do-follow links within them, they make great links to send as “tier 2 links” to your Web 2.0’s.
Lastly, this was totally not a simple explanation, but the reason to not link them directly to your website is because the Web 2.0’s will act as a buffer site due to automated back-link building software creating some links that are considered spam. Now don’t worry, your site won’t get hit for spam due to this as long as you or your seller knows what they are doing with the automated link builder (I can say Dripfeed Nation knows what they are doing due to having a guy who’s been using link building tools for almost 4 years now, but could not speak for anyone else sadly). If you have any questions then always feel free to ask us on Legiit here.
P.S. Do note that we do not own or control these Web 2.0’s, so if anything actually did happen, your Web 2.0 would get shut down before anything else.
—> Syndication: I hinted on this in the last section but in simple terms, it is sharing your newly created content to platforms that allow it (like Social Medias and Web 2.0’s). Now of course these aren’t full links such as you would get with a PBN or Guest post, they are considered to be more like a Social Signal Share in a way. Now again, they do still give you small bit of power, especially when they are stacked upon each other (talked about later in the eBook).
Now, after the fun joys of “short and simple” definitions that were not really that simple or short 😃, let’s actually talk on where to send the GSA links and Social Signals too. Plus, get a bit more into the set-up of our IFTTT syndication.
Setting Up A Syndication of Awesomeness (aka, stacking your IFTTT syndication) – There are a few ways you can go about this one such as in what shares/syndicates to what but I kind of wanted to break it down to how we do it.
[Website to Web 2.0’s and Social Medias] – This is going to be the short of our main syndication which will lead into other Web 2.0 accounts and where the fun begins. For this we will be using IFTTT and a few Web 2.0’s and Social Medias such as Tumblr, Facebook, Twitter, Weebly and a few more.
Now, I will not be going through the set-up of IFTTT sense there are much better ways to learn how to do that, such as in this video. What I will going over and giving you are the base accounts to use (find the list right here in the Dropbox). This setup video will take you through the basic setup and if you check out that Dropbox you will find two photos that show you the accounts to set up with your IFTTT. Finding your websites RSS feed will be different for each site but it is usually “WebsiteURL.com/feed/”, below I will show you how I set up my Tumblr. Note that there is an extra “HTML” link in there, sometimes IFTTT forgets a link or messes it up so I manually place one.
The HTML code for links can be found here on the “w3schools.com” website if you want to copy the code and then use the example image below to see how to go about it (again, keep in mind to do this with every Web 2.0 that you can!).
The set-up image is quite big so you’ll want to find it in the Dropbox right here.
[Web 2.0’s and Social Medias to other Web 2.0’s and Social Medias] – If there was a way to give your current syndication some extra power, would you do it? Well I know I would, but this isn’t about me, this is about you. I will be honest with you, this part takes FOREVER!
It is almost the same process as before with your other syndication, but rather than linking to your websites RSS feed, you will be linking to the RSS feeds of three of your Web 2.0’s that are being syndicated too themselves. You will create new email’s, Web 2.0 and Media accounts off those emails with different usernames, change up the titles, descriptions and URL’s a little bit so they don’t get shut down for being a duplicate, then finally use the RSS feeds of your main Web 2.0 or Media accounts to syndicate each separately with your three new sets of accounts…. Gosh that was a lot!
Or, if you do not want to set up any of the syndication yourself, then you can always just outsource it to this guy right here that does all my syndication (note, I usually do the middle package which is $35 dollars as I write this for my not as important sites and then the highest $60 package for my main sites).
Putting the drip in your Web 2.0’s feeds via some social signals – I just about covered the main points while previously defining this, so with that, I must say that these are definitely important when coming to “proving your websites awareness” to Google. Social Signals may not necessarily rank your website or Web 2.0 but they will show Google that you have a reason to be getting back-links at all.
Remember that in this scenario, drip feeding your Social Signals would be the best way to send them to your Web 2.0’s. Dripfeed Nation actually has a YouTube Video on this and also have a service right here that can take care of it for you.
Anyways, let’s finally talk on what is going to get you the most power of them ALL!
What you have all been waiting for #GSALinks – Just like the “Social Signals”, these were somewhat explained in the definitions, but there are still a few aspects you will want to note about them.
- To make them more effective, you can send them through an indexer such as “indexification.com“.
- Getting your link building campaign drip feed throughout a few days will keep them looking more natural. can get the link building drip feed throughout a few days.
- Lastly, since a GSA Links service needs to be done right, I can only recommend one person to you rather than Dripfeed Nation of course. Superstar SEO (Chris Walker) is the guy for you and since he is the owner of Legiit, he is trustworthy. Find his service here – Superstar SEO’s GSA Links. Otherwise Dripfeed Nation has our own Service right here which has GSA links as part of our top package (or as an extra after you “add to cart”).
Conclusion – Let’s Sum Up This Bad Boy!
“That’s all folks” as Looney Tunes would say (Sorry if you do not get the reference, it was a favorite as a child). That was the overall steps to take, profiles to make and creation of your sites ultimate SEO foundation! I know it sounds like a lot of work but I bet you could knock out your SEO websites foundation within one weeks time (minus the outsourcing of the use of tools and Social Signals unless you really want to get or do them yourself).
If you have any questions on the processes, need more information on something or have some input on something I need to explain more in this books then feel free to apply to join Dripfeed Nation’s private SEO Mastermind on Facebook here. Some of the best minds in SEO will be there to help you out!
Lastly, this has been Caleb Bourquin with Dripfeed Nation and we wish you the best with your success!
Definitions (CHECK OUT THE ENDING COVER AFTER THIS) –
- “Do-follow” — A link that lets the most leaking juice and/or power through it, compared to a no-follow which allows little or no link juice and/or power through it.
- “Local Business” — Have an actual business address in which you sell a product or service from. For example, a Chiropractor.
- “Anchor Text” — the actual “text” you use for a link to your website.
- “Link Diversity” — Can mean multiple things but in this case it’s simply, having a combination of Do-follow and No-follow’s links going to your website.
- “Avatar” — Where a logo or face usually is and one of the first things that most people see.
- “Relevance” — Let’s Google know that the Web 2.0 or Social Media is related to your site’s keyword and therefore gives you a small but worthwhile boost in power whenever you link out from that Web 2.0 or Social Media.
- “Tier 2 Links” — Links going to a site that’s linking out to yours.
- “SEO Foundation” — A websites SEO (search engine optimization) foundation can be a combination of high authority Web 2.0’s, Social Media profiles, social signals, Web 2.0 shares and many other aspects.