Have you ever wondered if there was a method to an SEO’s linking madness?
To be frank, back in 2010 you didn’t need to have much of a method because Google and other search engines just didn’t care.
I mean, you could literally throw 1 million links using the anchor text “Doctor in New York” and you would show up 1st even when people just searched “New York”.
Okay, maybe it wasn’t that bad, but seriously, you didn’t need much of a method.
In today’s world of SEO, that has changed and you rather as an SEO or business owner needs to at least understand the basics of what anchor texts to use and the amount of each to use, known as the ratio.
So, today we are going to quickly go over what you need to know for the different types of anchor text (the actual keyword or phrase linked out to your site as a backlink). Then, we will check out the average ratios from these backlinks.
Without further ado, let’s hope into the first type…
The Brand Name Anchor Texts
The first part of this process that I want to show you consists of the different types of anchor texts used for link building.
The first type of anchor texts that we will cover is called a branded anchor text.
To give you a few examples of what a branded anchor text is: “WebMD” would be a branded anchor text for www.webmd.com and “Forbes” would be a brand anchor text for www.forbes.com. Your brand anchors are usually going to be your “businesses brand name”.
The Down and Dirty With Some Naked Link Anchor Texts
The next type of anchor text is what I like to call a naked link.
Naked link anchor texts would be anchors such as “forbes.com”, “www.forbes.com” or “https://www.forbes.com/”. They are different variations of your domains URL.
Let’s Get Generic With Generic Anchor Texts
The third type of anchor text is a generic anchor text.
These are simply an anchor that is well… generic. For example, they could be: “click here”, “go here”, “visit their website” or anything that makes since and does not have a keyword or a brand name within the actual anchor.
LS to the I Anchor Texts
The fourth type of anchor is an LSI anchor text, and LSI stands for latent semantic indexing. I know that sounds like a bunch of technical jargon, but I promise you it is not complicated. All you really need to know is that you can think of an LSI anchor as a relevant keyword or a closely related keyword.
For example, let’s say your target keyword was “Paleo diet team”. Some LSI keywords would be: “what is the Paleo diet”, “does the Paleo diet work” or maybe even “pros and cons of the Paleo diet”.
Using these LSI or super related keywords is a great way to diversify your anchor text profile and make it look more natural overall.
The Brand and Keyword Anchor Text Mix-up
The fifth type of anchor that you need to understand is the a brand name plus a keyword anchor text.
That would simply be something like “Web MD’s Paleo Diet” or “learn about the Paleo Diet at Web MD”.
As you can see with these types of anchors, there is your brand name and a keyword.
Sometimes You Need Partial Anchor Texts to Make A Full One
The next type of anchor texts is a partial match anchor text.
An example of this would be: “learn more about the Paleo diet”.
Bring Out the Big Guns With A Few Exact Match Anchors
For the final type of anchor text that we will quickly go over is the exact match anchor text. These guys are the most popular in the SEO industry.
For an anchor text to be classified as exact match, it is going to be exactly what your target keyword is. For example, if I wanted to rank for “Paleo diet”, then your exact match anchor for the backlink would be exactly “Paleo diet”.
Now, even though these are the heaviest hitters in SEO, if you use to many of them, you can get your sited penalized very quickly.
Due to this, I wanted to give you my average ratios for the different types of anchor texts below.
A Quick Look At Your Backlinks Anchor Text Ratios
Before I go telling you what I think is right with these, be sure to remember that each niche will be different when it comes to your ratios.
I know that niches such as the health niche (such as dentists and chiropractors) usually have higher ratios then a flower shop. Now, the reason behind this is not fully known, but it does have to do with everyone in the specific niche having an higher than average ratio and/or just because Google is weird like that.
The best way to know what your niches ratios are is by analyzing the top ranking competitor’s anchor text ratios.
There is also a difference in the ratios on your homepage compared to an inner page of your website.
As the last part of this section, let’s give you a general idea of where your percentages should stay around.
Averages for Your Homepage
- The largest part of your anchors will be both “Naked Anchor texts” and “Brand Name Anchors” to your homepage. The ratio should come out to around 70% (around an even split is best).
- About 20% of the of the ratio should be a combination of “generic anchors” and “LSI anchors”.
- Lastly, will want to do around 5-10% of “exact match anchors”.
Averages for An Inner Page
- Your first part of these averages is going to be at around 40% of a combination of the “Brand Name Anchors” and “Naked Anchor Texts” (with the pages URL included… for example: “ https://www.forbes.com/sites/maryjuetten/2018/10/16/biggest-business-risks-part-v-poor-decisions/ “
- The second amount coming in between 40% and 45% would be anchors such as you “LSI’s”, “generic anchors”, “keyword and brand name combos” and “partial Match anchors”.
- Last, would be your “exact match anchors” that can be around 15% to 20% to your inner pages.
I hope you enjoyed this article about how to choose the perfect anchor text for your backlinks!
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