The Best Tier One Buffer Sites For Safer Link Building
Whether you are doing SEO for your own websites or for a client’s, odds are good that you were at some point worried about getting penalized.
A lot of the stuff you read out there is full of scare tactics that make you so worried about building links that you just get paralyzed and don’t do anything. You settle for the bottom of page 1 of Google because you’re scared that you might get penalized down to page 2, or worse: de-indexed!
The good news is that there is a very safe way to build links that some people might consider risky.
In this post, we’ll talk about how tiered link building can help you safely use PBNs to significantly reduce your chance of getting penalized.
What is Tiered Link Building?
It’s actually pretty straightforward.
All tiered link building means is creating your links in multiple layers. That is, you don’t throw every link directly to your money site.
Instead, you point one layer of links (tier one) to the site you want to rank. Your next layer of links (tier two) points to your tier one properties. And so on and so forth. Each extra layer that you add to the mix becomes a new tier.
For a lot of sites, two tiers is plenty. Though some people build three or four or more.
Why Build Links in Tiers?
It sounds a bit more complicated than just throwing everything at the pages you want to rank. So what’s the point? Don’t all these tiers just dilute the ranking power of your links?
The main benefits of tiered link building are twofold: safety and control.
Tiered Link Building is Safer
For starters, tiered link building just looks more natural and diverts attention away from the link scheme you’re running. Simply put, because there are multiple properties pointing to each of your various tiers, it’s just harder for Google to detect any shenanigans.
Furthermore, as we’ll talk about in a bit, the websites that you use for tier one links are almost penalty-proof. You are using things like your Facebook page, your Yelp listing, and even Google properties in order to buffer your power links.
These sites have high authority and trust in the eyes of search engines and are just far less likely to get the axe.
Tiered Link Building Gives You Control
Next, when you build in tiers, you have much more control over what is linking to your site. If for some random reason one of your sites does get penalized, you can just remove the links from it, effectively isolating it from your tiers.
This makes damage control so much easier in worst case scenarios.
The Best Tier One Buffer Sites
So, now that you understand what tiered link building is and how it works, let’s talk about the buffer sites you should use in tier one.
We call these buffer sites because they are providing a shield between your power links (usually PBNs) and your money site. You can significantly reduce the risk of PBNs by directing them to the tier one sites we’ll discuss below rather than sending them straight to your ranking pages.
First up, we’ll use Big G’s weapons against them. You may have heard of this as a Google Authority Stack or something similar.
Basically, this involves creating buffer content on Google’s own properties to link directly to your money site. Not only do these properties allow you to include your business NAP (name, address, and phone number) for local sites, but Google will almost never penalize its own properties.
Here are the ones that you can use in tier one:
- Google Sites
- Google Docs
- Google Sheets
- Google Slides
- Google Cloud
- Google Map
- Google File
- Google Drawing
What a Google Authority Stack does is link all these high authority Google Properties together.
Once that’s done, what you want to do is send your cheaper PBNs to your pages Google Site to turn it into a powerhouse back-link!
Next up are your Web 2.0s. These are basically free website builders and blogging platforms. Again, they have a high domain authority and provide the perfect safe buffer for your more risky PBN links.
Common Web 2.0s for tier one links include:
Citations are a must for local business ranking. These are basically directory and review sites that allow a business to publish its name, address, phone number, and other important public details.
Citations are crucial for establishing geo-relevance. And, by focusing on building industry specific citations, you can also boost your topical relevance. Of course, they are also perfect tier one buffer sites.
Moz has a really exhaustive list of citations by category, but here are some of the most common ones you should nab for most businesses:
Social Media Platforms
Finally come social media platforms.
The most popular ones are obviously good buffer sites because of their high authority. But, claiming the top social media profiles for your business also helps search engines to recognize your brand.
What About Guest Posts?
Okay, so you get it. Right?
First, you build your tier one links from the lists we just provided. These establish your brand, broadcast your NAP (for local sites), and give you a little bit of an authority push.
These tier one links won’t rank you for much on their own, though. That’s what tier two is for.
Once you’ve established your first tier, next you start building PBNs. Instead of directing the PBNs to your money site, though, you send them to various tier one properties.
This powers up the already high authority of your tier one links, helping you move the needle on rankings without risking a penalty.
But how do you send power directly to the pages you want to rank?
That’s where guest posts come in.
You see, because guest post links are coming from real sites with real traffic, they are already far less risky than PBNs.
This means that guest posts make a perfect addition to your first tier.
And, since you’ve already watered down the anchor text ratio with your generic links, your guest posts can be used to send exact match anchors directly to your money pages.
Want to Get in on Some of This Action?
After reading this post, you should be completely equipped to build out your link tiers. But if you are looking to play this game on easy mode, you can join the Dripfeed Nation and let us do the hard work for you.
From social media profiles to Google Authority Stacks, we have helped hundreds of clients build safe link tiers to boost their rankings. We even offer PBN and guest post links for when you are ready to truly power up your sites.
So check out our services and let us put the drip in your feed.